Tourism on the rise !

Tourism Marketing is defined as the enabler of a country to invite guests from different cultures, customs, traditions, to enjoy their rich culture, heritage, cuisines, art and architecture, entertainment and hospitality.

Tourism Industry is the largest employment generator in the world. We find that small countries like Malaysia and Singapore woo millions of foreign tourists and bag billions of foreign exchange. India has been lagging behind so far, due to innumerable reasons.

Now India tourism receipts show better stats. India received $15 billion and Kerala received $3 billion. India, who houses rich tourist locations, have so far been at the bottom of the World Tourism Receipt countries and does not figure in the top ten.
This is mainly because of the step daughterly treatment Tourism Industry got from the country's planners. It was only last year that the Government allocated 1000 crores in the Indian budget for the Tourism sector.

United States lead with receipts of over $ 100 b. Spain is second with 60 b, Germany, UK and China are about 40 billion.

Tourism infrastructure should be improved in India, if India is to exploit the full potential of Tourism. India at the moment receives 5 million Foreign Tourist Arrivals and earns more than $ 15 b in forex. Domestic tourists have gone up to 200 million. This low rank of India, when compared to other countries, is due to the lack of vision of the Indian authorities, who considered Tourism as a pastime for the rich !

Tourism is actually Recreational Therapy. When the mind is fed up with daily chores and hard work, a vacation becomes the need of the hour. People prefer beaches and backwaters and the mind finds relief in vacational experiences !

Kerala was an unknown destination, till the Kerala Tourism Development Corporation, promoted it. Kerala is promoted as Green and Cool, in contrast to the hot and dusty India !. Kerala is totally different from the rest. She receives seven months of continous rainfall, almost 3000 mm of rains per year, and is full of greenery, and looks like a Paradise on earth.

India at the moment has a poor marketing image and she has to improve her marketing efforts. Tourism Marketing is different from other forms of Marketing and needs a well integrated marketing approach. You are marketing a country and Positioning and Promotion are twin eyes. It is integrated with leisure, entertainment, transportation, communication and all service sectors. The whole process has to be revitalized and a full fledged marketing process should be undertaken. The same old Segmentation, Targeting and Positioning method can be used in this form of marketing, to bring home the bacon.

India possesses everything. The rich cultural heritage, sprawling deserts, highest mountains, sculptures, temples, palaces, delicious cuisines, rare mixture of life style - all these make India a Cross Cultural Paradise on earth. The Private Sector should work with the Government to make India a great destination for the traveller.

We have lost this massive golden opportunity for the last 53 years and should not do so in the future, which belongs to China and India. This decade will see the emergence of these two giants, the Dragon and the sleeping Elephant !




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My trip to Vypeen Islands

Yesterday I had a software installation in Kochi. So I reached Kochi and installed the software in minutes.

When I got out of the Office on Marine Drive, it was 1100 AM. I took a boat to Vypeen Islands. This is my first trip to Vypeen. I had studied at Kochi, at Ernakulam, when I did my PDC, in 1970 and 71. Now Kochi looks vastly different.

The Boat Jetty has been improved by a new building. There are frequent ferry trips to Mattancherry and Fort Kochi. I got a boat to Vypin at 1200 PM. It went via Willingdon Island, an artificial island carved out by Willingdon.

As we neared W Island, one can see the Taj Malabar, the five star hotel. Then the boat moved towards Vypeen.

We can see the giant gantry cranes of Vallarpadam very nearby. Vallarpadam is an island on the Wembanad Lake and is the site of the International Container Transhipment Terminal. The ICTT will be functional within six months time.

The Vypin boat jetty needs a lot of improvement. Near the boat jetty is the Vypeen Bus Stand.

It is a glorious view from Vypeen. We can see Fort Kochi on the other side. Taj Malabar on W Island looked a bit far and Vallarpadam is nearby !.

I then took a bus to Njarakkal, another tourist center. We have a beach at Njarakkal, but the facilities are not developed. Construction of the roads are underway.

There is an Aquatic Club at Njarakkal. You can fish there on the brackish water fish farm. They charge 150 INR per ticket. You can get gorgeous sea food, from the Sea Food Restaurant there. The Aquatic Club is manned by Matsya Fed.

From Njarakkal, I took a bus to the famous Cherai Beach. The beach is a beautiful sight and there are hotels and bars nearby. Cherai Beach seems to be better developed than Njarakkal. I saw more than 50 Westerners, some taking sun bath and others enjoying the sea.

From Cherai, I came to Trichur via the bus route. Last time I had crossed via Jungar, from Munambam ( Ernakulam ) to Azheekode ( Trichur ). This time I came to Kodungalloor without crossing via ferry. There were three bridges, which include the famous Kottappuram bridges, to cross. I reached Trichur within one hour.

Even though I had studied in Kochi, I had not seen the islands fully before. Hence this trip made me more knowledgeable about the spots which are going to develop, as the ICTT becomes operational within June 2011.

Yoga Tourism

Yoga Therapy has been hailed the world over. Yuj means to unite and Yoga is Union with the Absolute Being.

Yoga is the Science of Man !


Know then thyself, presume not God to scan
The proper study of Mankind is Man !
Placed in the isthmus of a middle state
A being rudely great
With too much knowledge for the sceptic's side
And too many weaknesses for the Stoic's pride
He hangs between !



Yoga is a systematic study of man in his threefold aspect, as Mind, Body and Self. It is the Arts Artium or the Art of all arts and the
Scientia Scientiarum, the science of all sciences. It is based on hoary Indian wisdom and culture and is the art of living a
healthy, contented, balanced and peaceful life.

The Eightfold Path of Yoga is

Yama Conditional personal and social behaviour, according to Yogic Law
Niyama Attitutue under Yoga norms
Asana Physical Body discipline
Pranayama Breath Control
Pratyahara Senses control
Dharana Concentration
Dhyana Meditation
Samadhi Transcendental Consciousness

The first five are called Hatha Yoga, as it is culturing the physique. The last three are called Raja or Regal Yoga, as it deals with the culturing
of the psyche. The first Five represent the Psychosomatic Approach and are referred to External or Bahirangi Yoga. The latter three affects
the psyche and are known as Internal or Antaranga Yoga. It is to be noted that the Internal Yoga cannot be done without doing the External Yoga, as
purification of body is a prerequisite for Self Actualisation. " Sareeram Adhyam Khalu Dharma Sadhanam", the body is the vehicle for Redemption !


Yoga and TM trigger the Relaxation Response and relaxes you completely. Gone are the strains and the stresses of relativistic life.
The physical exercises called Asanas combats stress and keeps the body flexible.


The three physical states of Doing, Thinking and Being are highlighted in Yoga. All that we see is nothing but Universal Matter or Energy, the
Adhibouthika aspect of Relative Being. All minds together is the Universal Mind and this is the Adhi Daivata aspect of the Supreme. These are
all the manifestations of the Unmanifest and this is Brahman, the Absolute, transcending all relativities

The destructible aspect is called Adhibootha
He who tenants the body, the Purusha, is Adhi Daivata
Being Absolute is Brahman called
These three are the triune states of Being. ( The Song Celestial, the Geetha )

We can transcend all relativities and reach the Absolute Self, via this great Science of Cosmic Union. This is the union mystica, envisaged by the mystic traditions of all other countries





Some of the Yoga Centers in Kerala which you can visit on Kerala Tours are


Transcendental Meditation Center, Poonkunnam, Trichur

Atmadarshan Yoga-Dhama - Ayur Health Center Fort, Vanciyoour, Sreekaneteswaram & Taycaud in Trivandrum - Dr D Sreekantan Nair Email intyoga(at)yahoo.com

Yoga Holidays at Edakkad Beach Houses, Edakkad Village Beach, Kerala. Email pam(at) bodybalancefunction.co.uk

Hatha Vidya Gurukulam - Neernamukku, Vadakkethara, Pazhayannur, Trichur, Kerala.

International Vasishta Yoga Research Foundation - Calicut, Kerala, S India, 673010. vaiyoga(at) yahoo.co.in

Kaivalyam Retreat, Moolakada, Pallivasal, Munnar, Kerala, 685612

Kasi Yoga Anushtana Kendram, Tulasivanam, N Kurakkanni Jn, Varkala. kasiyoga(at) gmail.com

School of Shanti Yoga, TC 15/1572, M P Appan Road, Vazhuthacaud, Trivandrum 695 014, Kerala. santhischool(at) yahoo.co.in

Sivasoorya Divine School of Yoga, Surya, Vellayani PO, Kerala. info(at)sivasoorya.org

Thulasidalam School of Yoga, Tulasidalam Sree Rama Yogashram, Thelliyoor PO, Near Thiruvalla, Kerala. indiayoga(at)gmail.com

Yoga Vidya Peetham, Varkala Beach in Kerala during winters and Dharmasala during summers. info(at) hathayoga-meditation.com



Sivananada Yoga Vedanta Centre in Trivandrum;

Kollam Yoga Kendra, Uilyakoil, I

deal Yoga Centre Manaltheeram Yoga Centre,

Jawahar Balabhavan and Holistic Eastern Advance Research Temple (Heart) in Kollam;

Prajapathi Yoga center, Kacheripady,

Life Yoga Center, Edapally, Adithya Yoga Institute, Thrikkakara,

Pathanjali Naturopathy & Yoga Clinic, Kaloor

Kerala Yoga Centre, in Kochi, Kerala India.



You can visit these centers and feel the holistic positive energy. Enjoy the healing, divine touch of Yoga.

Monsoon Tourism

Today is the day when the Thrikketta Njattuvela or the solar transit of Alpha Scorpi starts. This is the Retreating Monsoon or the Thula Varsha and this Njattuvela may signal the end of the Monsoon season.


The word Monsoon itself makes one happy. The intoxicating smell of the dry parched earth drenched, the splashing waters makes monsoons the favourite season in Kerala. Kerala has been defined as Tropical Wet by the German climatologist Koppen and Monsoon is a refreshing change from the long summer months, when scorching heat and dust ruled the roost. The farmers get relief from the draught like situation and the promise of the rains which heralds prosperity. Enjoy the monsoons of Kerala under Monsoon Tourism.

Never to be wasted indoors is this enchanting seasons of raindrops and rainbows. Monsoon gives everything to you in fresh as the special season of the year. Monsoon is not all packed up in rain coats. On the contrary, they are fun time. Splashing and swimming in knee deep waters and getting wet are some of the pastimes intended for you by the grace of the monsoons. You can take out an Ayurvedic Vacation during Monsoon. Monsoon is the season recommended by Ayurveda for Rejuvenation Therapy. You can rejuvenate your soul and replenish your body during the Monsoon season. Monsoon is the true season for rejuvenation, when people take ayurvedic remedies, detoxificaton etc to purge the body of toxins and rejuvenate the tissues. Various diseases can be cured, if the body is detoxified and rejuvenated, averrs Ayurveda.

Ayurvedic Tourism II

The application of these oils to the body by trained masseurs can give immense stress release to the patient. Various ailments like spondylitis, back injuries, sprains and muscle injuries also can be cured by Ayurvedic massages. You can experience the healing powers of Ayurveda. How true it is said that there is no earthly sorrow which Heaven cannot heal. ( Ayurveda is a heavenly science, as it is Veda, cognised by the Seers in higher states of Consciousness ).

Best suited for Ayurveda's restorative and curative programs are Kerala's equitable climate, natural abundance of forests with a wealth of herbs and medicinal plants and the cool Monsoons season from June to September. Kerala is the only state now in India which practises this ancient, hoary science with dedication. You can rejuvenate your body, mind and soul in the Monsoon Season by taking Ayurvedic treatment at least once in your lifetime in the green ambience of Kerala !

Body rejuvenation treatment can be taken for 7 days or for 14 or 28 days.


Rejuvenation Therapy ( Rasayana Chikitsa )

Two masseurs massage your body with medicated oil and cream, internal rejuvenative medicines and medicated steam bath. This therapy is for 2 hours per day in a treatment period of 7 days. This therapy tones up the skin, strengthens all systems and rejuvenates your body and mind.

Body Purification Therapy ( Shodana Chikitsa )

According to Ayurveda, three humours, vata, pitta and kapha should be in equilibrium and their disequilibrium is disease. Disease means a lack of ease. In Body Purification Therapy, body massages, medicated purgatives, detoxification using enema, steam bath are all done. Herbal drinks and internal herbal medicines are taken in.


The Sree Guruvayurappan Nursing Home in Guruvayur, www.sganh.com and www.ayurtoday.com is one of the oldest of Ayurvedic institutions. Another one is www.zamorins.com.

Ayurvedic Tourism I

The Kottakkal Pharmacy, Arya Vaidya Sala and Somatheertham Ayurvedic Resorts are some of the institutions which champion the cause of the Science of Life, Ayurveda, in Kerala.

Ayurveda - The True Health Care

A perfect, ancient science of Life and health care, Ayur means Life and Veda means science. This branch of Medicine succintly explains the scientia of dos and donts one has to follow to lead a holistic healthy life, is holistic in approach, and is good for both physique and psyche. It is curative and restorative and highlights the principle that Prevention is better than Cure.

The prophylactic wing of Ayurveda is known as Naturopathy, even though naturopaths differ about the origin of Naturopathy.


Ayurvedic Theory - The Five Great Elements

The Pancha Maha Bhootas or the Five Great Elements are the basis of not only Life, but of the Universe. Both the Macrocosm ( Universe ) and Microcosm ( Man ) are made up of the Elemental Five, Earth, Water, Fire, Air and Ether. Good equilibrium between the Elemental Five results in good health. On the other hand, disequilibrium is disease.

When the harmony of the Elemental Five is disturbed, the body goes into a state of negative health and this is where the Ayurvedic masseur or the physician steps in. Massage is the most common form of Ayurvedic Therapy and ayurvedic masseurs can be found everywhere. Essential oils and extracts of healing herbs are used in the formulation of Ayurvedic massage oils.

Enjoy Kerala cuisine !

This standard Keralite breakfast is in tea stalls or corner cafes, where men take in the chai and breakfast, read the morning newspaper and debate over the latest political news. In larger towns and cities, a more generic South Indian breakfast is popular. This is based on the dishes originally devised in the Karnatka pilgrimage center called Udipi. Deep fried savoury doughnuts made of chickpea flur called Vada, and circular steamed rice cakes, called iddlis are served. They come along with Sambar, a sour and hot watery broth or mushed together with chutni, a paste made with ground coconut and chopped green or red chillies.

These idli-vada-sambar breakfasts are available on all hotels and tea stalls, particulary in urban Kerala. All round the clock in railways and bus stations, but then by 1100 AM, they switch to their lunchtime menu.

In the resorts of Kovalam and Varkala, toast, omlettes, museli and banana pancakes are served to the international and domestic tourists. Bread and espresso are available, along with furit salads, veg and non veg cultets.

If you are in a three star hotel, you can get Western food along with the Eastern. Buffetts rule the roost and you can get Western, Chinese or Oriental cuisine, as you prefer.

Midday Meals

Boiled rice, taken along with moru ( buttermilk ) or rasam ( pepper water in which tomatoes are boiled, a sort of soup ), and a wide variety of bolied vegetables constitute the midday meal. Mixed with hot spices, pachadi is a glorious dish, cooked as it is with tiny pieces of mango and mixed with spices. Pulses prepared with vegetables is Sambar, which is more or a less a must for the Keralite. Another dish is thoran, a coconut based dry fish dish. It is mixed with minutely chopped vegetables. Pappadams, crunchy round flakes made up of rice flour and pickles ( mango, lime, fish, prawn, pork, sardine, garlic, tender mango etc ) are a must for the Keralite.

In Islamic establishments, wheat preparations are available. Made from refined flour, parottas and pathiris are spirals, fried in oils and served with curries. Chappattis and pooris are also made from wheat and these are available in almost all hotels in Kerala.

Great Snacks

Abundance of jackfruits, pineapples, mangoes, bananas and custard apples grace Kerala. Alongside evening coffee, snacks like jackfruit or bananachips, and rice flour cookies called Achappam are served normally.

Kerala Cuisine is superb !

Kerala, the Land of Spices, is famous for its cuisine. Traditionally, food is served on a banana leaf, but some now serve it on steel plates. Kerala is known for its spicy and hot foods. The Keralite takes food with the right hand.

Almost every dish prepared has coconut and spices to flavour the local cuisine. The use of tamarind heightenes the pungency and coconut gives its richness. Tender coconut water, a natural product in the Land of Coconuts, can be a threat to Coke and Pepsi, as it is a nutritious and refreshing quencher of thirst. Banana chips are to the Keralite mind what potato fries are to the American. Jackfruit chips, banana chips and the crunchy Papadam can give French Fries a run for their money any day.


Kerala cuisine is a mixture of meats, vegetables and seafood flavoured with a variety of spices. The main diet of Coastal Kerala is Seafood and vegetables in the plains of Kerala. Amongst tribals and North Kerala, meat is the main food.

Rice, the main food

Daily diet is mainly rice. Idlis or doshas, rice pancakes, are the main breakfast. Also vadas. Lunch, breakfast or dinner, it is rice preparation of rice in many aspects, served along with a variety of fish. Crustaceans, shrimps, lobsters, prawns are some of the other delicacies.

Breakfast and Morning Meals

Keralites are early risers, particularly women in the villages, who start the day with chai ( tea ) before their daily chores which consist of grinding rice, coconuts and spices for the daily meals. When the kids are up breakfast starts and consits of Poottu - cylinders of roughly pounded rice and coconut steamed together in hollowed out bamboos. Appams or cupped rice pancakes which are soft in the center and sweet bananas are served. A cup of warm tea, along with egg masala, a tasty gravy based on onions and eggs , which is poured over the poottu or appam and eaten with the fingers.

Monsoon Tourism ends in Kerala

The joy of the monsoons can be seen on everybody's face. Kids dancing in the streets, elders enjoying rains from the balconies of their flats or the sit outs of their homes and women preparing hot vadas and coffee are symbols of the first monsoon rain. Also the sight of people enjoying a common umbrella on the public place. Gone are the days of blistering heat in a tropical country !

A sharp fall in the number of tourists during the Monsoon was the phenomenon of the past. Now Kerala Tourism is working on a new Monsoon campaign to attract tourist during the monsoon season which starts from May 29 and ends on 16th of December ( from Rohini Njattuvela to Thrikketa Njattuvela ). Monsoons in Kerala are the most tantalising in India. With green ambience and plenty of rains, Kerala is the most sought after destination during the rainy season. The state is promoting Ayurvedic or Medical Tourism. The best season for Ayurvedic Healthcare is this season which stretches from June to Decemeber end.

Kerala is fast capturing the attention of international tourists as the prime destination for Monsoon Tourism. With its abundant water reservoirs of natural lakes and waterfalls, the North East region of Kerala is also fast emerging as a hot monsoon destination amongst local as well as international tourists.

Kerala Tourism is working on a schedule of events, which include a Monsoon Food Festival, a Monsoon Music Festival and a Monsoon Theatre Festival to capture the attention of the international tourist. A Monsoon Folklore Festival is also planned, as many of Kerala's diverse arts and folk traditions are associated with the Monsoon.


The romance of the Monsoons, with its green ambience and landscapes and its abundant rains, which have been rhapsodized thoroughout the ages in poetry and music, can be promoted as a "unique" tourist attraction. Special Tourism Packages have been initiated by the Confederation of Indian Industry to cater to the needs of the monsoon season travellers, as monsoons in India are exquisite. Jammu and Kashmir, Himachal Pradesh, Uttaranchal and Sikkim have also been promoted as Monsoon Tourism attraction by the CII. These schemes will result in the Government getting more foreign exchange and provide employment opportunities to locals, as tourism is the numero uno industry in the world.

The two major Monsoons

The South West Monsoon

Known locally as Kala Varsham, the SW Monsoon starts from May 29th, when the Sun enters the 15th degree of Taurus ( Edava Pathi ). Fierce rains characterise this period which stretches upto the end of sidereal month of Leo or the 16th of September. Then we have the sidereal month of Virgo, which is the No Man's Land between the two major - South West and North East Moonsoons !\

The North East Monsoon

Known locally as Thula Varsham, the NE Monsoon starts from the 17th of October and lasts till 16th of December. This is the Retreating Monsoon, as cold winds, travelling at more than 20 kts, pick up moisture from the Bay of Bengal and pours over peninsular India.

Eco Tourism III

There are many number of definitions of Ecotourism, each highlighting
different aspects. It is to be noted that different parameters emerged in
common to all eco tourism developmental initiatives.

Eco Tourism may be defined as that

Which is based on Nature
Where interpretation and education are important components
Which is sustainable ecologically
Which benefits the local people.

If any of these components are not satisfied, such a venture cannot be
classified as an Eco Tourism venture !

Tourism, without well thought out plans and managed programs, can mean the
destruction of the natural habitat. Also the cultural shock concomitant with
interaction with various cultures can also put the locals in danger.
Stipulation of certain standarss and awareness campaigns amongst tour
operators and travel agents reduces considerably this impact. Eco Tourism,
therefore, is considered as a solution to tourism related environmental
problems.

The region of the Western Ghats of Kerala, with its tropical forest
ecocystem, provides the natural advantage for this division of International
Tourism. In order to develop the immense potential of Kerala Tourism, our
tourism products diversification is essential. Hence Western Ghats can be
projected as the Eco Tourism Zone of Kerala. Eco Tourism adumbrates the
concept of sustainability in Tourism. Future generatoins are protected, as
the needs of the now a day visitor is transformed with Green Education !


The Present Situation

The major tourism destinations can be classified as beaches, wild life
sanctuaries, backwaters, hill stations, and festivals which represent
culture. Kerala will have to upgrade its products and provide
infrastructural
facilities. There is no system at present through which the public can see
the
forest and have a lasting,quality experience. The visits to sanctuary, which
i
s widely practised now, cannot be called as ecotourism. It is only mass
tourism
to a sanctuary. A more concentrated stratedy, which is small group oriented
and supply driven, is the need of the hour.

Those in charge should provide education and provision for learning process
for the tourists, as Tourism needs close monitoring in an ecologically
sensitive area.It is imperative that Tourism be ecologically sustainable.
The
economic benefit should benefit the locals to ensure sustainability.

Eco Tourism II

Serene natural habitats are marketed and this is known as Eco Tourism, a
branch of International Tourism. Nature and her pristine beauty is
highlighted and Tourism without damaging Nature is encouraged.

Natural Philosopy, championed by Goethe and others, point out Nature is the
main efficient cause. While God is still invisible, the only visible
manifestation is Nature.

I follow two philosophers this way
It was Nature, Nature, all I heard them say ! ( The Faust - Goethe )


Aimed to provide awareness to the tourists about the wisdom of Nature and
the protective functions of the forests, Eco Tourism is educational in
nature.

The guide and the tourist visit the naturally beauteous areas for
understanding the cultural and natural history of environment, but taking
care not to change or alter the integrity of the ecosystem. At the same
time, this safe tourism provides economic opportunities to the local
inhabitants, who also join in the green Conservation Movement !

It can also be defined as environmentally conscious tourism and not a search
of pristine locations It has to be sustainable with the continous capacity
to

Safeguard natural environment, which is the base of tourist attraction
Maintian and provide the quality of the satisfaction of the tourists , thus
benefiting the locals in the area.

Eco Tourism I

Today is the day when the Thrikketta Njattuvela or the solar transit of Alpha Scorpi starts. This is the Retreating Monsoon or the Thula Varsha and this Njattuvela may signal the end of the Monsoon season.


The word Monsoon itself makes one happy. The intoxicating smell of the dry parched earth drenched, the splashing waters makes monsoons the favourite season in Kerala. Kerala has been defined as Tropical Wet by the German climatologist Koppen and Monsoon is a refreshing change from the long summer months, when scorching heat and dust ruled the roost. The farmers get relief from the draught like situation and the promise of the rains which heralds prosperity. Enjoy the monsoons of Kerala under Monsoon Tourism.

Never to be wasted indoors is this enchanting seasons of raindrops and rainbows. Monsoon gives everything to you in fresh as the special season of the year. Monsoon is not all packed up in rain coats. On the contrary, they are fun time. Splashing and swimming in knee deep waters and getting wet are some of the pastimes intended for you by the grace of the monsoons. You can take out an Ayurvedic Vacation during Monsoon. Monsoon is the season recommended by Ayurveda for Rejuvenation Therapy. You can rejuvenate your soul and replenish your body during the Monsoon season. Monsoon is the true season for rejuvenation, when people take ayurvedic remedies, detoxificaton etc to purge the body of toxins and rejuvenate the tissues. Various diseases can be cured, if the body is detoxified and rejuvenated, averrs Ayurveda.